Your digital product isn't where it needs to be. Let's fix that.

I've solved these exact problems at Walgreens, iHerb, and Panasonic — and now I bring the same playbook to ambitious & growing companies right here in Orange County.

WHO I SERVE

Building great digital products is hard. Doing it without the right product leadership is harder.

I work with HealthTech companies, eCommerce brands, and other ambitious teams who need senior product thinking without the full-time hire — helping them cut through the noise, make better build decisions, and ship products that move the business forward.

I've led digital products at Walgreens, iHerb, and Panasonic, and built my own eCommerce ventures from the ground up. That combination of corporate scale and entrepreneurial grit is exactly what the messy middle demands. Click "Learn more" below to see if my experience can help your organization.

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"My digital products are FALLING BEHIND my competition..." 📉

"Is my product roadmap... ok?"

Great mission, mediocre website that just... kind of works?

"Why do I have high traffic but LOW CONVERSION? 🧐"

"What AI tools do I need?"

Product Expertise

Driving digital product growth for global leaders like Walgreens, iHerb, and Panasonic, as well as scaling my own eCommerce and AI ventures from the ground up. I bridge the gap between enterprise-level strategy and lean startup agility.

AI Strategies & Product Development

Leverage AI to build web products, analyze complex business problems, and maximize operations efficiencies

Mobile Apps & Mobile Websites

Building 0-1 mobile products to more than $500M annual revenue 🚀, and redesigned mobile web to >25M monthly visits

a person holding a cell phone in their hand

Research and Innovate

Build "real" solutions based on qualitative and quantitative data, and deliver the right features and UX for the customers

Scaling Digital Products

Expert in building and scaling digital products in health tech, eCommerce, and other industries

$5B+

100+

Revenue generated through products

Businesses and partnerships connected

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Services

1. Product Audit

A 1-2 week deep dive into your current digital products with a report on product strategy, UX, roadmap, growth opportunities, and more.

2. Product Launchpad (from 0-1)

Let's convert an idea, a spark, or a vision into a functional MVP. Let's map it out and build the experience together!

Weekly high-level strategy and mentorship for your product and other cross-functional teams

3. Fractional Product Leadership

Expert product experience on demand - without the executive overhead. Click any of the below 3 services to learn more 👇

Build & Connect

With 14+ years in digital product management, 9 years in engineering, and the passion in connecting with people, I bring experience to help you solve user pain points, build your products right, and thrive in this tech-driven landscape. Let's connect!

A MacBook with lines of code on its screen on a busy desk

Let's Chat